---
title: SASE for Retail
description: Connect and protect your stores, warehouses, seasonal workforce, AI agents, and omnichannel infrastructure. Accelerate retail innovation with a quantum-safe SASE architecture, unified by design.
image: https://www.cloudflare.com/preview.png
---

 SASE for Retail 

###  Secure storefronts anywhere 

 Connect and protect your stores, warehouses, seasonal workforce, AI agents, and omnichannel infrastructure. Accelerate retail innovation with a quantum-safe SASE architecture, unified by design. 

[  Contact us ](https://www.cloudflare.com/contact/sase/) [  Get solution brief ](https://cfl.re/cf1-sase-brief-multi-page-retail) 

![Background Pattern](/static/pattern.png) 

####  Truly unified SASE 

 The “platform” promise, finally delivered. 

 Secure AI adoption: From risk to revenue 

Empower merchandising, marketing, and operations teams without exposing sensitive data. Extend zero trust to AI agents; govern the MCP servers your AI agents interact with. 

 Consolidate infrastructure: Coffee shop networking 

Treat every store, warehouse, and franchise like a coffee shop. Connectivity just works. Rapidly deploy new retail locations or seasonal shops for better security and networking ROI. 

 Modernize remote access: Empower the retail workforce 

Rapidly onboard seasonal workers and third parties on unmanaged devices. Protect POS systems, block phishing attacks, and secure in-store guest Wi-Fi. 

### Deploy faster. Adapt instantly.

![Background Pattern](/static/pattern.png)

### The fast path to safe AI adoption

Don’t just manage shadow AI — secure the infrastructure powering omnichannel retail. We are the first SASE platform to secure connections to MCP servers, helping you govern AI agents and protect sensitive data.

![Background Pattern](/static/pattern.png)

### The easy-to-use SASE

Stop paying for bloated tools that slow down store operations and seasonal hiring. Remove the complexity of legacy SASE, and accelerate the time to roll out high-value, zero trust security and networking capabilities.

![Background Pattern](/static/pattern.png)

### A truly composable, programmable platform

Augment your existing stack with an adaptable architecture for dynamic retail environments, and infinitely customize your SASE deployment to fit sophisticated needs alongside our expert design partners.

 Delivery Hero 

#### "

####  Being able to onboard new teams quickly and easily shift our new brands onto a consolidated, easily administered platform like Cloudflare improved our efficiency and time-to-market with new products. " 

 Wilson Tang  Director of Engineering, Platform Core Services 

### Frequently asked questions

###### What is Cloudflare One, and how is it different from other solutions on the market?

Cloudflare One is a unified SASE platform built on a composable, programmable global network, not stitched together from disparate acquisitions like first-generation providers. It securely connects your store associates, third-party vendors, seasonal workers, and AI agents using a single control plane and data plane. Retailers never double-pay for per-user seats and bandwidth consumption, which keeps operating costs predictable even during massive holiday hiring surges.

###### How does Cloudflare secure frictionless guest Wi-Fi and protect point-of-sale (POS) systems?

Offering free guest Wi-Fi is essential for the modern customer experience, but it introduces significant risk if guest devices aren't separated from sensitive corporate data. Cloudflare solves this using Gateway DNS filtering. This lightweight, clientless approach natively isolates guest Wi-Fi traffic from corporate POS terminals and inventory systems without relying on brittle network segmentation or requiring custom certificates on your shoppers' devices.

###### Why should retailers replace legacy VPNs with Zero Trust Network Access (ZTNA)?

Legacy VPNs grant overly broad, location-based network access to corporate staff, third-party merchandisers, and franchisees. If a single user's device or credentials are compromised, this legacy architecture makes devastating lateral movement and ransomware spread trivial. Replacing these obsolete tools with ZTNA ensures every connection is continuously verified by identity and context, eliminating lateral movement risks while drastically speeding up the onboarding process for temporary seasonal workers.

###### How does a SASE platform help retailers manage shadow AI and protect customer data (PII)?

Retail AI adoption has surged as brands deploy chatbots and personalized shopping recommendations, significantly increasing the risk of exposing payment card data and customer PII to public models. Cloudflare One helps IT teams enforce strict policies separating approved and unapproved AI tools. It protects sensitive data by analyzing AI prompt content and intent, securely logging every prompt for total visibility, and extending zero trust least privilege access to non-human AI agents.

###### How does Cloudflare help protect against phishing and business email compromise (BEC)?

Omnichannel retail brands are high-value targets for impersonation, and daily communications across a sprawling supply chain of logistics partners and franchisees increase external vulnerabilities. Cloudflare's AI-powered email security stops elusive, highly targeted phishing and BEC attacks before they ever reach a store manager's or corporate employee's inbox, neutralizing the threat of credential theft at its source.

###### What is coffee shop networking and why does it benefit the retail industry?

Retailers operate widely distributed physical footprints, ranging from flagship stores and massive distribution centers to temporary seasonal pop-up shops. "Coffee shop networking" replaces expensive, rigid MPLS lines and heavy branch firewalls with a "light branch, heavy cloud" SASE architecture. It treats every retail location like a public Wi-Fi network, securing point-of-sale and back-office traffic natively from the cloud to deliver high-performance access while significantly reducing branch infrastructure complexity.

[ Compute ](/products/#compute) 

[  Browser Run  Automated browsers ](/products/browser-run/) [  Containers  Any language, anywhere ](/products/containers/) [  Durable Objects  Stateful compute ](/products/durable-objects/) [  Sandboxes  Secure code execution ](/products/sandboxes/) [  Workers  Global serverless functions ](/products/workers/) [  Workers for Platforms  Programmable Platform Solutions ](/products/workers-for-platforms/) [  Workflows  Process orchestration ](/products/workflows/) 

[ Storage ](/products/#storage) 

[  Artifacts  Git-native versioned storage ](/products/artifacts/) [  D1  Serverless SQL ](/products/d1/) [  Basin  Ingest, catalog & query data ](/products/data-platform/) [  Hyperdrive  Global databases ](/products/hyperdrive/) [  K2  Publish and subscribe to durable, ordered event streams ](/products/k2/) [  Queues  Message processing ](/products/queues/) [  R2  Egress-free storage ](/products/r2/) [  KV  Ultra-fast key-value storage ](/products/kv/) 

[ AI ](/products/#ai) 

[  Agents  Build stateful AI agents ](/products/agents/) [  AI Gateway  AI observability ](/products/ai-gateway/) [  AI Search  Instant retrieval ](/products/ai-search/) [  Vectorize  Vector database ](/products/vectorize/) [  Workers AI  Edge AI models ](/products/workers-ai/) 

[ SASE / Zero Trust ](/products/#sase) 

[  SASE  Cloudflare SASE platform ](/sase/) [  Access  Zero trust access to private resources ](/products/access/) [  CASB  SaaS and cloud posture ](/products/casb/) [  Data Loss Prevention  Protect sensitive data ](/products/dlp/) [  Gateway  Web filtering ](/products/gateway/) [  Browser Isolation  Secure web browsing ](/products/browser-isolation/) [  WAN  Cloud-delivered networking ](/products/wan/) [  Email Security  Phishing protection ](/products/email-security/) 

[ Security ](/products/#security) 

[  DDoS Protection  Mitigation Solutions ](/products/ddos/) [  Rate Limiting  Abuse prevention ](/products/rate-limiting/) [  SSL  Secure Your Site with SSL ](/products/ssl/) [  Turnstile  A CAPTCHA Replacement Solution ](/products/turnstile/) [  WAF  Web Application Firewall ](/products/waf/) [  Magic Transit  DDoS Protection for Networks ](/products/magic-transit/) [  Client-Side Security  Prevent browser supply chain attacks ](/products/client-side-security/) [  Bot Management  Block bad bots ](/products/bot-management/) 

[ Network & Content Delivery ](/products/#network) 

[  CDN  Faster delivery & caching ](/products/cdn/) [  DNS  Fast DNS ](/products/dns/) [  Load Balancing  Zero downtime ](/products/load-balancing/) [  TURN / SFU  Real-time infra ](/products/turn-sfu/) [  Analytics  Web Performance & Security ](/products/analytics/) 

# Build without boundaries

 Join thousands of developers who've eliminated infrastructure complexity and deployed globally with Cloudflare. Start building for free — no credit card required. 

[  Start building for free ](https://dash.cloudflare.com/sign-up) [  View docs ](https://developers.cloudflare.com/) 

 No cold starts or region complexity  SASE and Zero Trust without the complexity  Deploy to 330+ cities instantly  Defend against the Internet's biggest DDoS attacks  Predictable pricing without surprises  Identity-aware Zero Trust access that retires your VPN  Battle-tested infrastructure powering millions  CDN, WAF, and DNS faster than the public Internet  No cold starts or region complexity  SASE and Zero Trust without the complexity  Deploy to 330+ cities instantly  Defend against the Internet's biggest DDoS attacks  Predictable pricing without surprises  Identity-aware Zero Trust access that retires your VPN  Battle-tested infrastructure powering millions  CDN, WAF, and DNS faster than the public Internet

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